Tuesday, June 13, 2006

Stereotypical Whole Foods Shoppers, Meet Irony

Courtesy of Liberty magazine, we find Whole Foods CEO John Mackey shining in absolute brilliance in "Winning the Battle for Freedom and Prosperity." Who would have imagined that the founder of the grocery store that feeds the Leftist intelligentsia in enclaves around the country would be such a ... capitalist? A vegan capitalist, to be sure, but an unapologetic one all the same. And one who writes:

That is the secret of the success of the Left, despite its bankrupt economic philosophy. The Left entices the young with promises of community, love, purpose, peace, health, compassion, caring, and environmental sustainability. The Left's vision of how to meet these higher needs in people is fundamentally flawed. But the idealism and the call to the higher need levels is magnetic and seductive, nonetheless. The irony of the situation, as I see it, is that the Left has idealistic visions of higher human potential and social responsibility but has no effective strategies to realize its vision. The freedom movement has strategies that could meet higher human potential and social responsibility but lacks the idealism and vision to implement these strategies. I assert that the freedom movement can become a successful mass movement today if it will consciously adopt a more idealistic approach to its marketing, branding, and overall vision, and embrace a vision of meeting higher human potentials and greater social responsibility.

It was Prime Minister Thatcher who said, "First you win the argument, then you win the vote." Among those who don't consider themselves to be on the Left, or even left of center, the quality of the argument has been faltering. Mackey's article is presented as an "Action Plan" -- it could revive the quality of the argument tremendously. Read the whole thing, and check out his new initiative FLOW.


Arun Khanna said...

In the U.S. the left fringe has been left behind; it just does not know it yet. It is a stereotype to claim that left has idealists. On Sundays pews are filled with idealists from the right to center to off-center.

As far as CEO Mackey is concerned, he can't handle the competition from Aldi owned Trader Joe's.

Bibamus said...

Sorry, I got as far as:

"Atlas Shrugged" remains one of the five greatest novels I have ever read.

And just started tuning out.

Anyone over the age of 18 who thinks an Ayn Rand book is one of the five greatest novels they have ever read has either only ever read four other books or remains at a stage of intellectual development that is unlikely to contribute meaningfully to public discourse.

More seriously, this is a guy who seems to believe that our health care crisis can be solved as follows:

The monopoly that medical doctors largely have in medical treatment must be broken. They should have to compete fully with other practitioners, such as chiropractors, acupuncturists, naturopaths ... even homeopaths.

All in all, I'm not convinced that this is the guy you want to go to in order to "revive the quality of the argument".